Vendula Richter

Vendula is Group Head of Marketing at Realms Group with 13 years of experience bridging the gap between product development and market success. With 20+ mentoring sessions, she specializes in helping engineering and product leaders understand product marketing fundamentals — positioning, messaging, competitive differentiation, and launch strategy. Her career includes 5 years as Product Marketing Director at Mews (hospitality-tech unicorn), plus marketing leadership roles at Audiotéka, Dáme jídlo (now Wolt), O2, and Vodafone. She has led go-to-market strategies across consumer and B2B SaaS, from early-stage startups to established telecom brands. Vendula's unique strength is translating technical complexity into compelling market narratives that resonate with customers and stakeholders. She helps technical founders and product leaders understand why great products fail without great positioning — and how to fix it.

13+ years of experience

20 mentoring sessions on product marketing and go-to-market strategy

• Product positioning
• Go-to-market strategy
• Technical storytelling
• B2B SaaS marketing
• Brand building for tech companies